- One of the reasons as to why we picked this brief is because we really liked the ideas which came with it. We really thought by picking this one we could let our imaginations run wild with the creativity. We felt as if we wouldn't have to focus mainly on the bands imagine and we could really make use of an arty, creative music video. I really like how we aren't that limited when it came to this band as we knew the conventions for a band like this so we understood the brief incredibly well.
Rob (25) Sam (24) James (25) and Nick (23), middle class lads.
Started the band in school and through the years eventually got signed to Rough Trade.
Their sound is 'Funky pop with and indie undertone'.
Influences are, Supergrass, Blur, Pulp, Queen.