After we pitched our idea for the Music video to the class the feedback we was given was that we needed to change the target audience as it was previously too broad. Now we have changed the target audience to teens and older teens. The response we got is that we should stick to teens rather then the older generation.
I feel that teens would probably work more compared to an older generation because our band is made up of four guys in the Indie genre who represent 'having fun' and also the 'coolness' of being British. I feel like Four males who don't take themselves too seriously who don't really care what others think of them would have a target audience of teens and older teens because stereotypically all they really care about is drinking and having fun.