Tuesday, 25 June 2013

Music Video - The Early Years.


  • Many jazz musicians started making short films to go with their songs.
  • Bob Dylan filmed "Subterranean homesick blues" and it was wildly credited as one of the first modern music videos.
  • Televisions took off and more people were getting them in their households.
  • It was recognised that television was the best thing to promote artists.
  • Focus was on creating short promos.

  • Camera movements may accompany movements of the performer.
  • Close-ups predominate because... The screen is small so by using a close up its easier and clearer as to what is going on. It creates intimacy for the viewer and it also shows people and creates attention for the singer. 
  • Fast cut montage - Can go along with the pace of the music.
  • Long take, no cuts.
  • Green screen or blue screen = Chroma-key.

Goodwin's music video analysis...
  1. Demonstrates genre characteristics ( Rock -stage performance. Pop - Dance routine.)
  2. There is a relationship between lyrics and visuals.
  3. There is a relationship between music and visuals.
  4. Record labels include the need for lots of close-ups of the artist.
  5. Frequently reference to notion of looking (Screens within screens, telescopes, etc.) and particular voyeuristic treatment of the female body.
  6. Often inter-textual reference (to film, TV programs, other music videos etc.)

"incorporating, raiding and reconstructing" - John Stuarts.

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